Bright and beautiful entrepreneur Anna Omstedt Lindgren on the cover of Passion for Business, wearing a Heart of Lovikka Bolero!

You are invited to an exclusive preview of the Rookie nominee Heart of Lovikka´s Autumn Winter 2010 collection. Try on a dress. Have some champagne. Bring a friend. We hope to see you there. Welcome!

Have a sneak preview of the new accessories for Autumn Winter 2010! 

Which one is your favourite?

The cool entrepreneur Linda Skugge is wearing cardigan Brita from Heart of Lovikka on the cover of the magazine “Företagaren”.

Heart of Lovikka can now be found at the brand new and very good-looking online site Swedishness – a web shop for selected, well designed Swedish souvenirs. Check it out!

Heart of Lovikka is on billboards in Stockholm as part of the “Rookie of the year” project… How do you like the ad?

As one of the Rookie candidates, Heart of Lovikka meets Minister for Culture Lena Adelsohn Liljeroth!

Heart of Lovikka exhibited the autumn winter 2010 collection at Copenhagen Fashion Week Feb 11-14 2010. Stunning bracelets from Littmarck and cool boots from Beakboots created a cool mix in the Heart of Lovikka stand. We enjoyed the show, met lots of fun people and came back full of inspiration and joy. Have a look at some snapshots from our adventure!

Victoria Skoglund, founder of Zetas Trädgårdar and columnist at Sköna Hem (the leading interior design magazine in Sweden), likes Heart of Lovikka.

Yes!!! Heart of Lovikka is one of twelve finalists for the “Rookie of the year” award, arranged by the Swedish Fashion Council. Keep your fingers crossed for us on Thursday Feb 18 at 16:00 hours – when the five final finalists will be announced…