Heart of Lovikka has a feminine and modern style, a look characterised by beautiful Lovikka embroidery and braid details in very high wool quality. You will recognise the hand-embroidered Lovikka pattern and the braid with tuft on end from the original mitten, but here in a new context and different colour schemes.

The first collection includes cardigan Berit, jacket Irja, skirt Monika, short dress Eila, dress Astrid, top Katarina and blousy sweater Margit, and accessories like ankle warmers Berta, wrist warmers Elisabeth, belt Gunhild, bracelet Anita, scarf Lena, mittens Erika and hat Sonja. All pieces are named after the knitting women in the village of Lovikka.